Smasher GSC Data


Smasher GSC Data is a free utility that helps you locate pages on your website that ranks for common keywords. Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. The tool connects with the Google Search Console APIs and displays URLs of your website competing for the same keywords.

Finding cannibalizing keywords requires some tough googling or the advanced use of Google Search Console. With finding cannibalizing keywords is very simple. But remember, just because two or more pages on your website are optimized for the same keyword, it doesn't automatically mean that it is a problem.

PLEASE NOTE: we do not see, collect, hold, or in any way interfere with your Google Search Console data. The whole process is completed using OAuth 2.0 - safe and secure.


  • Click the "Login with Google" button.
  • Give permission to temporarily access the data.
  • Select the Search Console profile of the site you want to analyze.
  • You have several filters to apply to the data coming from the Google Search Console API.
  • Remember to exclude branded keywords and apply as many filters as possible to minimize the approximation of the data.
  • The Search button starts the data request and a few seconds later the keywords suffering from cannibalization will appear. By opening each keyword you can see which URLs are competing and their KPIs.
  • Pages that get a similar volume of impressions are either competing or belonging to the snippet sitelinks.
  • Use the Search filter to limit the results. To filter more than one element, you can separate words with the character |
  • To disconnect or change your Search Console profile, you must press the drop-down menu on the top right with your email and then press the "Logout" button.


What is keyword cannibalization?

Keyword cannibalization occurs when you have too many identical or similar keywords spread throughout the content on your website. Keyword cannibalization is when a single website unintentionally targets the same keyword across multiple posts or pages.

How to find cannibalized keywords?

With this tool it is easy, just connect the Search Console profile and you will be able to see which pages competing for the same keyword.

Is this tool free of charge?

This SEO tool is free and unlimited use. It was developed for internal agency utility and made public out of courtesy.

Does this tool save my data?

No, does not save any data imported from Google Search Console. The data is sent to the user's browser and is not kept on our servers in any way. The privacy of your data is ensured.

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